I love this video produced by the Dunedin Tourism team. It might give you a bit of insight into life in Middlemarch.
"Within the Dunedin city limits lies a gem of a town -- Middlemarch. There is nothing quite like the warmth of the locals welcome, the spectacular Rock and Pillar Range, the unbelievable 'Big Sky' vistas. You might even get to glimpse the famous Taieri 'Pet', if you stay long enough. Take the journey on the historic Tairei Gorge Railway, and even start your Otago Rail Trail adventure here, or just stay awhile. Watch this clip to see why Middlemarch Rocks! "